MANAGING CORPORATE SOCIAL RESPONSIBILITY A Communication Approach

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Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR.

Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model
Discusses ways to maximize the use of social media andtraditional media throughout the process
Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA.
Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness

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Informasi Detail

Judul Seri

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Penerbit

Bogor : McGraw-Hill Book., 2016

Deskripsi Fisik

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Bahasa

English

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Klasifikasi

NONE

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Tipe Media

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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