<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>11</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="9837">
  <titleInfo>
   <title>Marketing 5.0 :</title>
   <subTitle>Teknologi untuk Kemanusiaan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SETIAWAN, IWAN</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KARTAJAYA, HERMAWAN</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip,</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020663432</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2025</dateIssued>
   </place>
  </originInfo>
  <slims:image>m50.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="9834">
  <titleInfo>
   <title>Marketing 4.0 :</title>
   <subTitle>Bergerak dari Tradisional ke Digital</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SETIAWAN, IWAN</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KARTAJAYA, HERMAWAN</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020621173</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>m_40.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8643">
  <titleInfo>
   <title>Marketing 4.0 :</title>
   <subTitle>bergerak dari tradisional ke digital</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Iwan Setiawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip,</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hermawan Kartajaya</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Fairano Ilyas</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tarigan, Andi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020621173</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
  <slims:digitals>
   <slims:digital_item id="618" url="" path="/677affedc4ab668b906f5cef95938c70.pdf" mimetype="application/pdf"><![CDATA[Marketing 4.0 : bergerak dari tradisional ke digital]]></slims:digital_item>
  </slims:digitals>
  <slims:image>1.PNG.PNG</slims:image>
 </mods>
 <mods version="3.3" ID="5888">
  <titleInfo>
   <title>Marketing management an asian perspective</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SWEE HOON ANG</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>SIEW MENG LEONG</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>CHIN TIONG TAN</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5839">
  <titleInfo>
   <title>Dasar-dasar pemasaran principles of marketing 7e jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>GARY ARMSTRONG</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Prenhallindo</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5840">
  <titleInfo>
   <title>Manajemen pemasaaran jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>INDEKS</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5841">
  <titleInfo>
   <title>Manajemen pemasaran analisis, perencanaan, implementasi dan pengendalian buku dua</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>ANCELLA ANITAWATI HERMAWAN</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat , Prentice - Hall</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5842">
  <titleInfo>
   <title>Manajemen pemasaran analisis, perencanaan, implementasi dan pengendalian buku satu</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>ANCELLA ANITAWATI HERMAWAN</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat , Prentice - Hall</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5843">
  <titleInfo>
   <title>Manajemen pemasaran analisis, perencanaan, implementasi dan pengendalian volume dua</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>ADI ZAKARIA AFIFF</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Lembaga Penerbit Fakultas Ekonomi UII</publisher>
    <dateIssued>1993</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5844">
  <titleInfo>
   <title>Manajemen pemasaran analisis, perencanaan, implementasi dan pengendalian volume satu</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>ADI ZAKARIA AFIFF</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798140273</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Lembaga Penerbit Fakultas Ekonomi UII</publisher>
    <dateIssued>1993</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5845">
  <titleInfo>
   <title>Manajemen dan Strategi pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KEITH COX</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>1984</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
